Brit Xplorer
Objective:
To create a look and style to launch a new product name, Brit Xplorer. Apply this new look across the documentation and advertising material.
Method:
The use of rough ‘cool’ graphic elements and two tone effects alluding to the ‘punk era’ and strong use of the Union flag again reinforce the ‘British-ness’ and freedom of the product. The tone of the writing was also important to maintain the youthful approach while speaking in a language appropriate to non UK passport holders.